Behind the Abbreviations- VPNs in SEO
Whether we like it or not, there’s always some reason to go on the internet. Either to search for the meaning of concepts that might seem foreign to us, like “VPNs in SEO“, or to peruse through endless online stores.
And you should see how Google makes it easier to discover the meaning of everything, these days. But even though the thought of navigating our way all around the net without so much restriction might sound so exciting, it might intrigue you to know that it’s just as dangerous as the real one.
Especially for the younger ones who’ve just learnt about this whole other world away from the physical. Think of it this way.
You’re going out to visit a friend whose neighborhood is not exactly known to be the friendliest.
Now, imagine the neighbourhood is full of notorious thugs and suspicious looking individuals. It’s not out of the possibility that someone might take a liking to your handbag.
Or even your designer wallet, and decide to steal it from you. Terrifying, isn’t it?
Well, we understand how it pains to lose valuable things.
Which is why we need to arm ourselves with the right protection to prevent this sort of thing from happening. Some would say you’d need to carry a gun, or pepper spray from now on.
But in the online world, what you actually need is a Virtual Private Network (VPN).
The VPN and how it works.
This is a protected and encrypted sort of connection that gives you a tight and secure access to any website. It does this without compromising your outgoing data.
So when you go online with a VPN, there is a connection between your device and the Internet itself. But unlike just any connection, this type covers up your data trail like a tunnel.
Now, imagine yourself in that outing situation again. The VPN would be like a tunnel or a by-route you could take into your friend’s house and no one would see you when you enter.
Cool, isn’t it?
Depending on the types of VPN protocol you use, this tunnel system can cover and encrypt data released to and from your device. As a result, nobody can see what you’re up to online, whether it’s your Internet service provider (ISP), or even the government.
VPN, Mr. Proxy, and Firewalls.
Now, you might be wondering, if you already know about some of the popular internet terminologies, what the difference between a VPN, a firewall and a proxy server is.
Well, for starters, Mr. Proxy is just that guy that serves as a middle man between your device and the Internet. He can communicate with “techvantage.org” for you, but can’t guarantee your protection.
His job is just to stand as some sort of translator who sends data from you to the website you’re trying to access. He sends them in the form of special requests, which the site would then in turn respond back to.
This response is then carried over again by the proxy server back to you. Thanks to this sort of communication system, you can then begin to view site pages.
A firewall differs greatly from the proxy in the sense that he has no business with the Internet. His job is just to filter unsolicited traffic from getting into your device.
So, if your data were to take a stroll out, he won’t and can’t protect you anymore. His protection services stop at the wall.
If you were to go beyond that, you’re on your own.
What makes the VPN unique?
A VPN acts as a secure escort. He would promise to get you to your friend’s house, from point A to B.
But once you’re inside the house, that is where he leaves you. His protection doesn’t stretch beyond the pathway to the destination.
It’s only to ensure that enroute to where you’re going, you’re not intercepted by people who might want to steal valuable information from you. Like your credit card details, for example.
That’s all good and everything. But how does this have any relationship with SEO?
Well, VPN has much to do in SEO, actually.
VPNs in SEO.
We’ve already established that a VPN is an encrypted tunnel between your device and a server. In the process of encryption, your data is encoded at one end and decoded at the other, making the data almost impossible to access at the point of movement.
But if you’re still clueless about SEO, you might want to take a look at our simple SEO guide ranking high by doing little. And here’s what VPNs in SEO do:
1. Accurate overview of Search Engine Results Pages (SERPs).
With the help of VPNs, you can get a more correct and precise view and idea of Search Engine Results Pages (SERPs). The search rankings for one keyword can be surprisingly different, depending on which location or region the search is coming from.
And you will also discover that the type of content and related questions to the keyword are different, as well. With this simple knowledge, you’ll be in a better position when choosing which keywords to target and what type of content you should create.
But without VPNs in SEO, it’s impossible for you to view the genuine Search Engine Results Pages (SERPs) of any other location, and know what keyword to target. This can hinder your SEO strategy.
The VPN allows you to disguise your IP address as a local one, giving you the special ability to sneak around the internet from the location of your desired VPN service. So, if you want to see the search results of a specific location for SEO purposes, you can choose the VPN provider having a server in that particular location.
2. IP Masking.
IP masking is also another reason why VPN is special, and quite necessary too. Especially when you have to work with sensitive accounts online.
If you don’t have proper protection coverage, your security will be compromised. With a VPN, it’s easier to mask your IP address as it gives you a provisional IP address, therefore, hiding your real IP address.
If people can’t track your internet movements and activities, then you have the freedom to surf the internet with privacy. This is something that can be very handy when SEO professionals researching ways to rank high on search engines online.
Especially when this research leads them to competitor sites.
3. Protection from malicious individuals.
As an SEO expert, you are definitely going to be staying online a lot. After all, what is a search engine expert, if he isn’t lurking about the secrets of the search engine world interworkings?
Unfortunately, this may attract high security risks. However, a VPN would help remote users like you to connect to their work network without revealing their work computer system to the entire internet.
A VPN can also give you secure access to your drives and email servers, because it creates an encrypted pathway for you to reach out to a server or other devices.
The trick behind choosing the best VPNs in SEO.
Choosing the perfect VPN can pose itself to be a tricky task as not all VPNs are compatible or ideal for you and not all are of the top quality you need for the right amount of data protection. At the end of the day, it all comes down to a search for compatibility and quality.
This is why it is advisable to choose one that’s reputable because all VPN providers are not mates when it comes to performance and security. Some just hit the service bar a little higher than others.
Here are the best anonymous browsers of 2020 you can start with to shield your online presence.
Irene is a Freelance Writer who helps professionals and startups build an audience with original content online. She has written over +30 tech articles, and other types, and is backed up by over 2 years worth of experience. She loves reading and listening to music, while she’s not tapping furiously on her laptop.